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SEO & SEM: Fundamentals to Internet Marketing - SkillsFuture Approved

Description
Time: 10am to 6pm | 80% hands-on, small class training, max. 6 participants

Course schedules: 15 Jan 2018 (Monday) | 3 Feb 2018 (Saturday) | 12 Feb 2018 (Monday)

This hands-on workshop's aim is to help participants understand about SEO & SEM, and common mistakes of SEO and SEM strategies that even agencies make!

Ticket options:
(a)
Peatix
(b) SkillsFuture Credits : Email us
(c) For Corporates, you can email us to arrange for payment.


SEO VS SEM What is the difference?

https://youtu.be/dvvpUZq7miM

What you will take away from this hands-on workshop:

✓ Learn 10 ways you can drive FREE and organic (SEO) traffic to your website
✓ Learn the web structure every website needs!
Apply BEST practices in your SEO & SEM Campaigns
✓ Learn how to improve your Google Adwords Campaign(s) Conversions
✓ Learn about building pop-ups to drive you email leads
✓ Learn how to build landing webpages without coding knowledge!
✓ Learn about the demand of SEO & SEM keyword(s).
✓ Learn about Google Analytics, how and what to measure on a monthly basis

By the end of the workshop, participants will be able to take immediate steps and improve their website's SEO ranking on Google.

Participants will also be able to speak the SEO and SEM language to the Web Agency and Developer managing their company website's SEO & SEM efforts!

What you will take away from this Hands-On Workshop:
• Learn how you can start driving FREE and ORGANIC traffic to your website
• Learn how lead generation works on the internet
• Learn about landing pages and how you can skyrocket your sales on the internet

By the end of the workshop, you will be able to understand steps that you can take immediately to improve your SEO ranking on Google.

Workshop Topic Overview:

1. Introduction to the workshop

- What is Internet Marketing?

- What is Search Engine Optimization (SEO)?

- What is Search Engine Marketing (SEM)?

2. Guide to Internet Marketing: Websites

- How does Google rank my website?

- 10 ways to improve my SEO ranking within 3~6 months

- How can i convert my website traffic into leads?

- Learning from Case Study

3. How can I drive more traffic to my website?

- Create a SEO & SEM keyword Strategy (Google Keyword Planner)

- Learn to write benefits rather than features

- 7 Tips to having better conversions on your website

4. What are Landing Pages? How can i build them for FREE without coding?

- How to use Landing Pages effectively

- Contents and framework you will need on your landing page to convert website traffic and visitors into LEADS

5. Hands-on activity: Creating a Landing Page Campaign

- Creating a Landing Page Step by Step with Trainer (No coding required)

- Creating your own Landing Page (No coding required)

6. Google Analytics

- Integrating Google Analytics in your website (cPanel and Admin Access required)

- What does the Google Analytics Reports mean?

- 5 Things to note in Google Analytics Reports

7. What can you do on your website to improve your SEO Ranking?

- Optional consultation with trainer, 5~10 mins per participant

- Coming up with your Internet Marketing Strategy Game Plan

8. Final Q&A with trainer


What you will need to bring to class:
• Laptop, charger
• Mouse, mouse pad

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SkillsFuture Approved (for Singaporeans above 25 years old):

This workshop is SkillsFuture Approved and Claimable.

No cash required. Select Ticket Type "$360 via SkillsFuture Credit" and we will send you payment instructions on how you can register with your SkillsFuture Credits.

Course code on SkillsFuture Directory: CRS-N-0041548

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PIC Grant: 40% of course fee

For company sponsored individuals, your company can claim 40% of course fee (for training conducted by external vendor) from PIC if your company is eligible.

More about the PIC Grant: https://goo.gl/qlldQz

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Certificate Workshop

• This is a Certificate Workshop. Receive a Certificate of Completion upon successfully completing the workshop with Sky Digital Agency, adding a new skill to your resume.

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Subscribe to us on YouTube: https://goo.gl/4Z5eeu

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About the Trainer
Charmaine is the Creative Director of Sky Digital Agency and The Good Designers.

She has been conducting training since 2015, equipping her clients in Facebook Marketing, Search Engine Optimization (SEO) & Email Marketing, and other key digital marketing topics. Till date, she has conducted more than 1,000 hours training.

Charmaine makes learning interactive, practical and fun. She enjoys breaking down complex topics to help participants gain better understanding on Facebook Marketing, SEO & SEM, Infographics Design and more!

She strongly believes that the training industry needs more courses and training with smaller group of participants that allows them a more conducive environment to learn, ask questions, and have more 1-to-1 time with the trainer.

Other SkillsFuture Approved Courses under Sky Digital Agency
✓ Email Marketing with MailChimp
✓ Grow your business with Facebook Marketing
Facebook Ad Manager Advanced Advertising Tool Course
✓ Content Marketing for Social Media and Websites
✓ Infographics Design Course
✓ 2-day Facebook Marketing and Advertising for E-commerce Owners (New - Feb 2018)
2-day MailChimp Email Marketing for E-commerce Owners (New - Feb 2018)

Enquire with us at workshops@skycrm.asia

Connect with us on:
Facebook | Instagram | YouTube | Website




Here are some generous workshop reviews our participants have left us on Facebook on how our workshops have helped them be a better marketer for their work, business, and startups:


More reviews of our workshop are also available on our Facebook Review Page

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FAQs

1. Who can i contact should i have questions?
You may e-mail us at workshops@skycrm.asia

2. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3 people to proceed with the class.

In the event that there are insufficient participants, we reserve the right to reschedule the class. Under such circumstances, we will inform you no later than 3 working days before the event.


3. Where is the venue of the workshop?

6 Raffles Quay, #15-00, Singapore 048580
Nearest MRT: Raffles Place, take exit "i". The building 6 Raffles Quay is just beside Ascott at Raffles Place.

4. I'm driving, where can I park?
There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.

FAQs

1. Who can i contact should i have questions?
You may e-mail us at workshops@skycrm.asia

2. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3 people to proceed with the class.

In the event that there are insufficient participants, we reserve the right to reschedule the class. Under such circumstances, we will inform you no later than 3 working days before the event.


3. Where is the venue of the workshop?

6 Raffles Quay, #15-00, Singapore 048580

Nearest MRT: Raffles Place, take exit "i". The building 6 Raffles Quay is just beside Ascott at Raffles Place.

4. I'm driving, where can I park?
There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.





Charmaine occasionally conducts training about "Ways to Effectively Retain Learning Through Better Visual Presentations" with Life Long Learning Centre, under Institute of Adult Learning (IAL)





Charmaine also conducts customized corporate training for schools, and companies as well.

Here's Charmaine in action training 15 staff and lecturers from Singapore University of Technology and Design (SUTD). If your company or organization requires in-house corporate training for your staff or employees, do reach out to us at trainings@skycrm.asia

Pantry - 6 Raffles Quay - Sky Digital Agency

Don't you just love the pantry. Makes learning more fun when you have different hot drinks to keep you awake! We mean... to help you focus!

Mon Feb 12, 2018
10:00 AM - 6:00 PM SGT
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Venue
6 Raffles Quay, #15-00, Singapore 048580
Tickets
Regular Ticket SOLD OUT $388.00
$360 via SkillsFuture Credits FULL
Venue Address
6 Raffles Quay, #15-00, Singapore 048580 Singapore
Directions
6 Min Walk from Raffles Place MRT
Organizer
Sky Digital Agency
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